The Brief

Since 2023, we,ve partnered with Hnry as it’s grown from an ambitious fintech into one of the leading voices for self-employed people across Australasia

As Hnry expands across Australia, we're concentrating on building influence. Our role is to establish Hnry as a trusted advocate for Australia's sole traders, creating meaningful conversations with customers, media, policymakers and industry leaders.

Our approach

Over the past 12 months, we've delivered a proactive earned media strategy centred on the issues that matter most to Australia's 1.7 million sole traders.

By combining timely commentary, original research and strong media relationships, we've positioned Hnry at the centre of national conversations around:

• Superannuation for sole traders
• Tax deductions and financial confidence
• Rising fuel prices
• Cost-of-living pressures
• The changing nature of self-employment

Every story reinforces Hnry's position as an expert, trusted voice for independent Australians.

The Outcome

Over the past 12 months, we've secured more than 140 pieces of Australian media coverage, spanning national television, metropolitan newspapers, business publications and extensive News Corp syndication.

More importantly, Hnry is now a recognised voice in Australia's self-employment conversation, as its insights continue to shape broader discussions around policy, tax and the future of independent work.

Highlights

• 140+ pieces of Australian media coverage
• 141 million combined audience
• 1.1 million estimated article views
• National television, business media and widespread syndication
• Hnry recognised as a trusted voice on issues affecting Australia's self sole traders

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