We create; communicate and influence

We tell the stories of innovators, disruptors and creators, amplifying their brands and creating positive change.

From media management at international events like the FIFA Women’s World Cup 2023™ to providing strategic PR advice to influential companies like Hnry and HELL, our experienced team makes the magic happen when you need to get noticed.

Do you want to get adventurous with your PR?  Is it time to try something new, disrupt the market and get a little creative?

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Telling the story behind New Zealand’s first bilingual For Sale signs

Bringing the Marvel Universe to Wellington

The two-second rule – what makes a great influencer campaign?

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Our services

We aren’t your typical PR agency. We don’t do spin. We create newsworthy content that gets noticed and sets the agenda and design engaging campaigns that get your brand in front of influencers, media and stakeholders.

We work with some of the best in the business when it comes to media, strategy and socials. With offices in Melbourne and Wellington, we have our fingers on the trans-Tasman media pulse.

Media Relations

As journalists, we can spot an angle a mile away. We know how to write media releases that hit the right note and pitches that pique interest, helping shape the news cycle.

Influencer Relations

We love engaging with social media and media influencers to share your story with the world. Have a new product to share? We’ve got you. Want to run an event with a difference? We can do that. Our difference is that we don’t have a cookie-cutter approach to influencer relations, we design bespoke plans that get results.

Media Training

Looking for media training? We’ve got that covered, whether that’s online or in person. 

Our tech can deliver online media training that makes you feel like we’re in the room, if you can’t be there in person.

Our partnerships

The greatest impact we’ve seen in our brand awareness and legitimacy. When being featured in major news publications on a regular basis, potential business partners see our  achievements and opinions highlighted regularly. While not an easily trackable stat, Evenx has greatly increased its number of professional business partnerships during our time working with Thorn PR and having our company represented well in the media has certainly contributed to those valuable deals going through.  I would highly recommend Thorn PR to any company (especially in the tech space) as a talented collaborative parter with good humour, effective advice, and proven experience guiding organisations like ours into the public eye in ways that are authentic to our brand and the stories we have to tell.

Justin Rypma

We’ve gotten excellent coverage thanks to Jacinda and her team. They helped us right out of the gate and ultimately landed us the coverage we coveted most: Kia Ora magazine. It’s had the impact we hoped – we’ve been so busy I haven’t had a moment free to write this feedback!

Philip Fierlinger
Co-CEO of Upstock

I love the word amplify that you use for describing how you assist brands, as that’s exactly what you’ve done.

With the monthly program of activity, each month saw us building a greater level of brand awareness amongst our target customers. One article in particular that Stuff ran with was picked up by multiple other prime time media outlets. We have had several of our large customers mention they saw the Stuff article and comment very favourably about it. I feel it has given us a great deal more credibility in their eyes as we continue to build our relationship with them.

Jo Williamson
Managing Director, Howler Hotdogs

As newcomers to the world of PR, it was really important to have someone of Jacinda’s calibre to hold our hand through the process and to justify the spend to the board. Jacinda worked tirelessly to achieve widespread coverage in all media channels which gave us a level of exposure that our marketing budget alone would not have been able to achieve.

We found working with Thorn PR a simple, stressless, economical but most importantly impactful way to stretch our marketing spend and maximise our exposure to influencers and the wider public.

Chris Petersen
Rebel Bakehouse and Breadcraft Wairarapa

Jacinda puts more than 100% into what she does, having both a strategic and creative approach to PR and delivers outstanding results. I’ve worked with Jacinda to launch two national brands, using PR as a critical part of the marketing strategy to create and build brand awareness. Through her work, we’ve been able to build genuine, ongoing and growing relationships with stakeholders and enormous brand value– and we have a lot of fun along the way!

Mike Kotlyar

Right from the beginning Jacinda impressed us with her desire to get to know our people and our ethos on a deep level – this is essential for a brand like HELL. Once the groundwork was done, Jacinda got straight to work delivering clear and measurable results from the get-go.

We appreciate the fact that she’s brave enough to tell us when we’re wrong, and we’re thankful that we’ve trusted her with a few big decisions that ultimately came off well!

Ben Cumming

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Meet the team

Jacinda Thorn

Agency Lead

An award-winning broadcaster, Jacinda began her career 20 years ago in radio – working as a broadcast journalist for Newstalk ZB and a breakfast radio host for the Mediaworks network. 

Inherently curious and driven, she then spent more than a decade in politics, in media and strategy roles, advising Ministers and working in Prime Minister John Key’s office. 

Jacinda established Thorn PR in 2019, building the PR agency she had always dreamed of creating – one that does things differently, has no bullshit and puts client success at the heart of everything it does. 

Jacinda has a Bachelor of Broadcasting Communications from the New Zealand Broadcasting School.

Hannah Palframan

PR Consultant

Hannah is a marketing and communications consultant, who has honed her skills across in-house and agency roles in the UK and New Zealand. She loves working in social media and digital marketing, using her creative and technical skills to make social accounts shine. 

A people person and naturally curious, Hannah lives to write and tell stories, and find the ‘why’. She channels her passion for storytelling through her very own podcast - Girls Without Degrees - which digs deeper into career paths for those who choose not to pursue higher education and focus on real-life experience instead.