Telling the story behind New Zealand’s first bilingual For Sale signs
2024 saw New Zealand's first bilingual For Sales signs in Te Reo, and English rolled out nationwide. Here's how we used PR to positively and proactively tell this important story.
People selling their homes with New Zealand’s Tall Poppy Real Estate now can choose to use For Sale and Sold signs in Te Reo.
He Hoko (For Sale) and Hokona (Sold) started going up in neighbourhoods across Aotearoa in April, part of a wider rebrand for Tall Poppy, New Zealand's most innovate real estate company.
Michel Seymour, Tall Poppy’s CEO, describes the introduction of Te Reo signs as part of being a ‘good Kiwi’, and says the response from people across the motu has been incredble.
We worked closely with the Tall Poppy team to tell the story behind the decision to be the first real estate company in NZ to offer bilingual Te Reo signs, which saw us gain positive coverage on Seven Sharp, Stuff, Re:News and real estate media.
An award-winning broadcaster turned senior government advisor, Jacinda has spent over two decades in media and communications. She founded Thorn PR in 2019 to build the kind of PR agency she always wanted to work with — no spin, no ego, just smart people doing great work that matters.
She’s worked in newsrooms, political offices, and behind the scenes of some of New Zealand’s most high-profile media moments. Her specialty? Sharp strategy, strong storytelling and telling it straight.
