Launching the world’s smartest mousetrap with a mission that matters.
See how Thorn PR launched the world’s smartest mouse trap with Goodnature – driving global media coverage, boosting international sales, and cementing the brand as a leader in smart, humane pest control.
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Goodnature is on a mission to eliminate 100 million pests by 2030. Their smart, humane traps are exported to more than 60 countries, and in 2024 alone, they produced over 100,000 units from their Wellington factory.
In mid-2024, we partnered with the team to launch the Goodnature Mouse Trap; the world’s smartest mouse trap. We zeroed in on the world-first tech, award-winning design, and the company’s bold mission - fewer pests, more nature - to drive national and international media coverage.
Fast Company has also ranked the Goodnature Mouse Trap as one of the world’s most innovative consumer goods in 2025. Goodnature also won Global Gold and Supreme Gold at the Wellington Gold Awards 2025.
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