Hnry is one of Australasia’s fastest-growing fintech brands; an all-in-one accountancy service built for sole traders. Founded in Wellington in 2017, the company expanded to Australia in 2020 and entered the UK in 2025. Today, Hnry processes more than $3 billion in payments annually and has raised over $53 million in funding.

Since 2022, Thorn PR has worked alongside Hnry in New Zealand and now Australia to grow brand visibility, amplify media presence and position the company as a leading expert on self-employment. We’ve used a smart mix of proactive storytelling - fuelled by Hnry’s Sole Trader Pulse insights and real customer stories - and timely, reactive commentary on economic data and policy.

Our media strategy has generated over 85 stories across mainstream, business, tech, and industry press. Hnry CEO James Fuller is now a go-to commentator for journalists covering tax, small business, and the future of work.

Key achievements:

• Delivered 85+ stories across major media in Australia and New Zealand
• Elevated CEO James Fuller as a trusted expert voice in tax and business
• Established Hnry as the leading fintech for sole traders in both markets